I think we are! My opinion is biased and based on the number of sales-calls we get along with my long-term involvement in the coffee industry. I have always felt very strongly that coffee is a legal-drug that many people need to get started every day. I am always reading and exploring on-line different forums and articles on coffee, and they all seem to validate my thoughts that we are truly a very coffee-driven society.
One study reported by Chris Morgan on the consumerist.com website really hit home on this matter. It describes in a very factual way exactly how much each American spends annually on coffee. An extract from the Accounting Principals’ latest Workonomix Survey claims the average American worker is spending more than $20 a week on coffee, for an annual average of $1,092. In comparison, commuting transportation costs for the American worker averages about $1,476 annually! Morgan goes on to say, “when you consider the volume of your typical coffee drink versus a gallon of gasoline, it looks like we place a higher value on our java jolt than we do on the 87 octane in our gas tanks.”
I found this analysis very interesting as I always enjoy a cup of coffee on my way to work. I thought about how ironic that we spend as much on the legal-drug we need to get going, as we spend on the fuel to get us where we need to be. I know we spend a lot of money on coffee, but certainly there are many worse ways we can spend our money. So go ahead fill-up, get that java-jolt, go to work, and have a great day!