Time is Coffee: Paying for Minutes at the Clockface Cafe

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Anybody with a latte habit can tell you how expensive it can get, but what if you didn’t have to pay for your coffee, just your time? Russian entrepreneur Ivan Meetin turned this concept into a reality with his chain of cafes where people are charged based on how long they spend in the cafe and not the amount of coffee they drink. From a business standpoint, it makes pretty good sense though. For many people, the coffee is secondary to the welcoming environment of a cafe, where you can generally find things like free wifi, plush furniture and a cozy atmosphere.

Part of the reason coffee chains like Starbucks have taken off now in India and China is the appeal of having a place to go to spend time with friends or simply to get out of the house and relax. For somebody who drinks a lot of coffee paying for just the time might be a pretty sweet deal actually.


Nick B

Hi everyone, I'm Nick! I work in the marketing department here at Whole Latte Love. While you may already know me from my blogs, I'm also responsible for a number of the product overviews found on our website. I work to find new and exciting products to add to our site so I have a good deal of hands on experience with the items we carry. In the last few years I've developed a keen interest in specialty coffee and practice my pour-over and siphon brewing techniques on a regular basis.
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So it must be pretty cheap to get a latte to go!