Keep it Fresh: 5 tips for Coffee Storage

  (120 pts)

It is easy to identify mold growing on bread or when fruit is rotten. Dairy products have expiration dates printed on the packaging to let us know when they are no longer safe to eat. But how do you know when your beloved coffee -- arguably the most integral part of your morning routine -- isn’t worth using? While stale coffee isn't a likely danger to your health, it is a shame of a missed pleasure. So, spit out that old cup of D’oh and take these steps towards fresher, better coffee.

Here are some tips:

  1. Protect coffee from light, heat, and moisture - store your coffee in an air tight container.

  2. Don’t freeze your coffee. Removing and replacing coffee into the freezer will cause it to freeze and thaw. If coffee tasted better from the freezer, then you would buy it in the frozen food section!

  3. We don’t believe you should store coffee in your refrigerator either—again too much moisture in there!

  4. Check out the roast date. We like to enjoy micro-roasted coffee within two weeks of roasting. Obviously, that doesn’t work with pods, capsules, and grocery store brands produced in large facilities and transported to you. Try to mark the date when you bought the cups or beans on the packaging so you know how old it is. Even the best packaging can't keep coffee forever. Try to use it all within 6 months.

  5. Don’t let old coffee contaminate the good stuff! Remember, old coffee grinds in your grinder or coffee residue in your machine can linger and contaminate your new, fresh coffee. Give your machine a quick rinse or clean—even machines deserve a fresh start, too! Do yourself a favor and freshen it up.

Don’t drink stale coffee!




Urnex Brands Inc, a family owned business, has been manufacturing cleaning products for coffee, espresso, and tea equipment since 1936. Today, the company portfolio includes powder, liquid, and tablet formulas which are distributed in over 65 countries around the world. All products are manufactured in the USA and produced with proprietary formulas created by the in-house technical team. Urnex Brands, Inc sells products under 3 brand names: Urnex, Puro and Full Circle™. Products are available for both commercial and home use. Urnex is proud to be the official cleaning product sponsor of the WBC. For more information go to

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It's great to see the brands we carry getting involved in this awesome feature! Thank guys (or gals)!
Thank you Chris! We recognize the importance of staying connected with our consumers and this is a great avenue to do so. Thank you to Whole Latte Love for this opportunity.
What about those large international brands like ILLY and Lavazza? How do their beans do for freshness?
I'd further recommend a coffee container with a one-way valve instead of an airtight container. Additionally, I'd say never buy coffee that doesn't have a posted "roasted on" date on it. If they don't care to tell you when they roasted it, they don't care about the quality of their beans.