For most of us, work and coffee go hand in hand. Getting through the 9-5 without a cup or two of our favorite brew is unimaginable. And, this working relationship is stronger than ever, according to a 2003 Flavia Wirthlin study.
Those are some pretty impressive statistics, but the latest research shows that in addition to the caffeine jolt, ambient noise from a coffee shop may also help increase creativity and productivity. The Journal of Consumer Research found that background noise, at 70 decibels -- similar to what you'd hear in a busy cafe -- brought about the most creativity and productivity. All those writers working in your local coffee shop aren't posers after all. They're just there for the mental stimulation.
What do you think of the findings? Are you more productive with a bit of coffee and a little ambient noise?